433,058 views since Nov 26, 2023

Desi Melodies is here with the hottest track of the season at the onset of summer, Ittar. Performed by Jasmine Sandlas, the vocal delivery is chilling with Jaani's lyrics that show off the love for her partner over BPraak’s modern-folk composition complemented by the man behind the lens, Arinvdr Khaira.

This Punjabi banger is all about the Gulabi Queen’s mesmerizing voice taking the centerstage to talk about how she wants to adorn herself with the fragrance of ‘Ittar’ (a traditional Indian perfume) and spread it in every inch of her body so that her love can feel her presence even when she's not there.

Full of metaphors that highlight the depth of romance, Sandlas touches upon the idea of fate and how they’re destined to be together. The combination of Jaani's layered writing, BPraak's exquisite music, and Arvindr Khaira’s inimitable visual storytelling; this musical bouquet is exactly how Jasmine concludes - “If Ittar had a sound, this would be it."

Listen to ‘Ittar’ on your favourite streaming

Singer - Jasmine Sandlas
Featuring - Prabh Uppal
Music Producer - BPraak
Composer - BPraak
Lyricist - Jaani
Director - Arvindr Khaira
Music Arrangers and Produced by: Gaurav Dev Kartik Dev
Mix and Master Engineer - Akash Bambar and Gurjinder Guri

Video Supervisor / Creative Director - Amanninder Singh
DOP - Alpesh
Choreographer - Alex Badad
Chief AD - Sukhman Sukhu
Steadicam Operator - Sandeep
Assistant Directors - Jais Sivia, Ashi
Talent Head - Gaaurav Sharma
Production Designer - Raushan
Editor - Zipsi (Zipsi Studio)
Colorist - Onkar Singh
Makeup: Addy Makeovers
Poster Designer - Aman Kalsi
Production House - Metro Talkies
Line Producer Goa - Upend

Jasmine Sandlas Management- Vani Jindal

Digital Distribution - Universal Music
Producer - Arvindr Khaira and Jaani
Finance Team - Raghav Chugh
Project by - Dilraj Nandha and Avadh Nagpal
Marketing Manager - Sidhantha Jain
Digital Promotion - Net Media

#ittar #jasminesandlas #bparrk