Behind the glamorous facade of Celebrities, Influencers, Brands, Advertisements, and the curated images in front of the lens, there is one unifying force that shapes perception and narrative – the power of PR. So today, to dive deeper into the intriguing world of PR, we have Hasan Rizvi, the visionary CEO of Bodybeat PR. We dissect marketing strategies and campaigns, debate the influence of GenZ and celebrities, shed light on the lingering issues in Pakistan’s creative sphere, and explore the unique essence that sets Bodybeat PR apart from the rest.
Hassan Rizvi Instangram : https://instagram.com/hasanrizvi.offi...
Timestamps:
00:00 - Teaser
01:01 - Intro
01:49 - What is PR?
03:21 - Breaking Down the Steps of Marketing
07:15 - Are Pakistani Ads Good?
08:33 - Who has the Final Say - The brand or the PR Agency?
10:34 - Importance of Star Power
12:51 - Do Brands Understand the GenZ Mindset?
16:49 - Do Celebrities Influence Mindsets and Trends?
19:26 - Industry Red Flags for Brands
20:36 - Hasan’s Favorite Campaigns
22:50 - Difficulty Working with Influencers
25:23 - Issues in Working with State Companies
27:15 - Working with TikTokers
28:23 - Youtubers vs TikTokers
30:30 - Bodybeat and Dancing
31:46 - Transition from Dance to PR
32:46 - What makes Bodybeat Stand out from other Agencies?
37:04 - The Negativity in Pakistan’s Creative Sphere
40:26 - The Filthy Comments and Online Hatred
48:03 - Putting Your Children in the Public Eye
57:13 - Will TVs Stay Relevant?
58:56 - Celebrity TEA!
01:01:48 - Are Pakistani Celebrities Savvy with Social Media?
01:03:56 - Working with Cricketers
01:07:38 - Virat Kohli’s PR Strategy
01:10:45 - The Insurance of Celebrities
01:11:43 - Winning 8 Times at FE Awards
01:13:35 - Conflict of Interest with Celebrities in Ads
01:14:47 - Future of Bodybeat PR
01:15:50 - Final Thoughts
01:16:46 - Outro
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Junaid Akram
