The campaign’s abrupt shift, focusing on other voter outreach efforts, reflects a significant change in strategy less than three weeks before the Iowa caucuses. Vivek Ramaswamy, the wealthy entrepreneur seeking the Republican Party’s presidential nomination, has stopped spending money on cable television ads, a campaign representative said on Tuesday. With just weeks to go until the Iowa caucuses kick off the voting for the nomination, Mr. Ramaswamy’s campaign is maintaining its total advertising outlays, Tricia McLaughlin, a spokeswoman for the campaign, said. However, it is shifting away from traditional television toward other methods of voter outreach for a “higher return on investment,” she added. NBC News first reported the campaign’s halt in TV ad spending.“We’re just following the data,” Ms. McLaughlin said in a statement, adding that “we are focused on bringing out the voters we’ve identified — best way to reach them is using addressable advertising, mail, text, live calls and doors to communicate with our voters.”Subscribe to The Times to read as many articles as you like. We use cookies and similar methods to recognize visitors and remember their preferences. We also use them to measure ad campaign effectiveness, target ads and analyze site traffic. To learn more about these methods, including how to disable them, view our Cookie Policy. By clicking ‘accept,’ you consent to the processing of your data by us and third parties using the above methods. You can always change your tracker preferences by visiting our Cookie Policy.
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Article Link: https://www.nytimes.com/2023/12/26/us...
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