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It’s a weekday morning on Grimsby’s East Marsh estate - where residents are beginning their day in the poorest part of the nation. Of course, that’s not to say everyone here is living on the poverty line - but the data is striking.

The average annual income for an entire household here sits at just £22,000 a year. That’s over £10,000 less than the UK national average - and almost a staggering £86,000 below London’s affluent Clapham area - which has the highest in the country at just above £108,000.

For hundreds of years this port town in North East Lincolnshire on the River Humber estuary punched well above its weight.

It’s fishing industry became known around the world - and at one point the town became the largest and busiest fishing port on earth. But after the industry started falling - poverty came next.

And with the fish gone - the town changed with Job losses, low wages and a lack of infrastructure.

Today average annual household incomes in the town’s East Marsh are the lowest of anywhere in England and Wales - making it the poorest part of the country.

This is Real Britannia.

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