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Writer and Broadcaster Esther Krakue says former president of the United States Donald Trump’s new political video statement is “very much on brand”.

“I think it was very much on brand for Trump,” Ms Krakue told Sky News host Andrew Bolt.

“Trump is a Marmite character, you either love him or hate him.

“But you cannot deny that the man is box-office entertainment value.

“He is hilarious.”