52,481 views since Nov 26, 2023

The stigma is real. Blue bubbles for iPhone users, green bubbles for those shut out of Apple's walled garden. iMessage has been a way of locking users into the Apple ecosystem for more than a decade. But the exclusionary nature of the battle has since come under fire, and Apple is now bending to the green bubble evangelists, in just one of a growing number of concessions it's making to appease regulators.