Michelle Mone tried and failed to ‘generate some sympathy’ in her apology

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“It’s leading your news stories, it’s leading the news stories around most of the media. A lot more people know about them now than they did even a week ago…they've raised the profile of the issue without thinking it through.”

Managing partner at Lewis Advisors Simon Lewis says he “cannot work out” what Michelle Mone’s plan was through her apology.

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